Monday, November 8, 2010

I < 3 U So

Photo Credit Gen Kay

I < 3 U So is the first single off Cassius' new The Rawkers EP, released October 11th on the ever reliable Ed Banger Records. It’s a slow burning piano driven soul tune, modernized by hard stomping kicks and fuzzed out distortion. And when I say modernized, I mean it. Cassius forgo any type of genre snobbery by temporarily eschewing their French Touch roots and exploring one of the most popular new genres, dubstep. No, really. Check it out.

Right Click to Download: I < 3 U So--Cassius

Also take a look at the music video for the song. At first glace it may seem merely a flagrant marketing ploy: the iPhone app featured in the video can be downloaded so the everyman can make their own tribute. But the app is free. And even if it wasn’t, they’re fucking Cassius—they can do whatever they want; flagrant marketing ploys included.

Cassius, I Love you so from WE ARE FROM L.A on Vimeo.

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